UKIP have been mocked on social media after being accused of copying the Premier League’s famous lion for their new logo design.
The party unveiled ideas for its new branding at its conference in Torquay this morning – but it was quickly pointed out one of them bore an uncanny similarity to the iconic football branding.
The row was kicked off by Ukip’s interim leader Steve Crowther, who said the party was ditching its traditional Pound symbol in favour of a new design as it tries to re-brand itself.
A design firm came up with several alternative ideas for the members to vote on, with delegates at the conference given a red disc to place in a bucket indicating which of the final two they preferred.
Can’t help feeling I’ve seen that proposed UKIP logo somewhere before… pic.twitter.com/4xKeb2fzOV
— Ed Bridges (@DrEdBridges) September 29, 2017
I can’t help but find one of the proposed UKIP logos just that little bit familiar… pic.twitter.com/xGmkxoQgZz
— Robert Colvile (@rcolvile) September 29, 2017
Both contain their new slogan “for the nation”, with one of them having swooping lines in the party’s traditional purple and yellow colours along the side.
The other has a purple roaring lion, and got the loudest cheer from delegates when it was unveiled on stage.
And it looks to be the runaway success, with just a handful of token being placed in the other design’s bucket, while hundreds are in the lion’s one.
Members queuing up in to cast their vote said it was a clear favourite, while one member who plumped for it said he felt the other one was “too nautical”.
— Ste Gordon (@sgordon_the87) September 29, 2017
When the Premier League sees the new UKIP logo pic.twitter.com/JSP2bMd5NR
— Greg (@gregwaller) September 29, 2017
Voting begins for the new UKIP logo pic.twitter.com/YetyWMQTlO
— HappyToast ★ (@IamHappyToast) September 29, 2017
But not everyone is happy with either of the new designs, as one member was seen tearing up his red disc, while Scottish MEP David Coburn said he was abstaining.
He said he was not happy with getting rid of the pound symbol, saying: “Why give away the most valuable thing you have?”
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As well as new branding Ukip are voting on a new leader, with the winner announced later today.
But the race has been dogged with controversy, as the front-runner is the anti-Islam campaigner Anne-Marie Waters.
A number of the party’s MEPs have warned Ukip will be “finished” if she wins, with Nigel Farage threatening to leave and start his own party.
Christ the new UKIP logo looks a lot like the Premier League rebrand…
(There’s an EPL/EDL joke in there somewhere) pic.twitter.com/n1Sjucd1t1
— Tom Ruzyllo (@truzyllo) September 29, 2017