Top biscuit brands are being swallowed up by foreign owners

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TOP biccie brands such as McVities are being dunked in foreign hands.

It is owned by Turkish outfit Yildiz, which caused shrinkflation outrage this week by axing two Jaffa Cakes from boxes of 12, though McVities insist UK bosses made the call.

 Shrinkflation at work! How your pack of 10 Jaffa Cakes will look compared with the traditional 12 pack

Shrinkflation at work! How your pack of 10 Jaffa Cakes will look compared with the traditional 12 pack

Here, GRAEME CULLIFORD looks at biscuit favourites that have been swallowed up by overseas owners.

CANADA

Jammie Dodgers

Stewart Williams – The Sun

THESE shortcake treats with a strawberry jam filling are loved by kids and have been taken into our hearts since they were first produced more than 50 years ago. They are still made in Wales but Burton’s Biscuit Company was bought by the Ontario Teachers’ Pension Plan in Canada in 2013. Last year there was uproar when the recipe was altered.

Wagon Wheels

WITH a marshmallow filling crammed between layers of chocolate and biscuit, these are an iconic British snack.

Wagon Wheels were created in England by Canadian Garry Weston and first rolled off the production line in 1948. They were billed as the “biggest chocolate biscuit bar” on the market. These too are now made by Canadian-owned Burton’s Biscuit Company.

And there have been complaints in recent years that the wheels have got smaller – by as much as 5g.

USA

Chocolate fingers

Photolibrary RM – Getty

ANOTHER classic kids’ tea-time treat. But in 2015 – two years after Birmingham-based Burton’s, which makes the fingers, was sold to the Canadians – the contents of packets was reduced by 11g. Last year Cadbury owners, US company Mondelez (previously Kraft), bought the brand for £200m. The fingers will still be made by Burton’s .

TURKEY

Digestives

THE humble staple has for years helped fuel our love of a good cuppa. But next time you are dunking yours just remember a Turkish food giant will be making a packet. In buying McVities, Yildiz also bought the Dark Chocolate Digestive – and packets shrunk by around ten per cent.

Ginger Nuts

Stewart Williams – The Sun

PREPARE to go nutty at the news that this top-selling snack is another of the tea-time delights produced by the Turkish firm. The ingredients include a variety of spices including (of course) ginger, cinnamon, molasses and nutmeg. Ginger nuts are now a global taste, popular worldwide.

Rich Tea

Alamy

ORIGINALLY just Tea Biscuits, these were developed in the 17th century for the English upper classes to enjoy as a snack between meals. Now Turkish-owned, they have been shown to be the best biscuit to dunk in tea and were described by the late Terry Wogan as the “Lord of all Biscuits”.

Hobnobs

ONE of our most endearing biscuits. The sweet, oaty taste and rough texture make them great for dunking, after which they simply melt marvellously in the mouth. You might think the Hobnob is as British as roast beef and Yorkshires but you would be wrong, as the brand is another owned by the Turks.

Jacob’s crackers

Alamy

HAVING a cracker with a slice of cheddar is as British as it gets. But the original cream crackers were invented by Irish baker William Jacob in 1885. Our most popular brand, Jacob’s, are still made here, in Liverpool, but they too have suc-crumbed to the Yildiz empire.

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