TheSkimm brings its information service to Android – TechCrunch

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TheSkimm, the female-led media firm greatest recognized for its publication that summarizes, in plain language, the highest information and highlights from the day earlier than, is right now launching a cellular app for Android units. Beforehand obtainable on the iPhone, theSkimm’s new app combines a cellular model of its publication, together with a calendar of necessary occasions, instant updates on occasions occurring now, weekly audio episodes centered on advanced matters, and a brand new characteristic referred to as “Textual content theSkimm.”

As you might have guessed by the identify, Textual content theSkimm permits cellular app subscribers to textual content the corporate on to obtain details about necessary selections they’re making, like these about investing, asking for a elevate, or their healthcare choices.

On this entrance, theSkimm competes with different self improvement-via-text companies, together with Shine, one other female-founded startup which just lately raised $5 million for its personal suite of apps and companies.

TheSkimm, in the meantime, is backed by $29 million in exterior capital.

Based by former TV information producers, Carly Zakin and Danielle Weisberg, what makes theSkimm compelling is the conversational tone it makes use of to debate the important thing information occasions and supply the richer background on extra advanced matters. That makes it simpler for folks to grasp what’s actually occurring on the planet, and why it issues – even once they’re not good about turning on the TV information on daily basis. (And actually, are you able to blame ’em?)

The tone of the publication just isn’t precisely full-on snark, however as a substitute goals to be extra humorous, as acceptable.

For instance, right now’s theSkimm was titled “One doesn’t merely stroll into Mordor,” with the lead story being, after all, President Trump’s assembly with North Korean chief Kim Jong Un.

But it surely doesn’t joke its manner by means of the reasons, that are concise summaries written utilizing clear language and a shorter sentence construction. It’s very readable.

Whereas theSkimm’s core product is its electronic mail publication – which is how the corporate bought its begin – it has later expanded to native apps and even audio programming.

The cellular app supplies a house to the publication content material, in addition to theSkimm’s different information and data companies.

Of specific use, is theSkimm’s Calendar which syncs up along with your cellphone’s calendar so that you gained’t miss necessary occasions – like voting day or the beginning of the World Cup, for instance.

The app additionally consists of the texting service, Skimm Now’s breaking information, and Skimm Notes, topic-focused audio episodes that dive deeper right into a single topic in 10 minutes or much less.

Nonetheless, not like the publication, theSkimm’s app just isn’t free. When you can strive it out by way of a free preview, the complete service is on the market as a $2.99 per thirty days subscription, or $29.99 in case you pay yearly.

This isn’t the one supply theSkimm’s income – different sources embrace native adverts, affiliate, content material licensing and distribution. Nonetheless, subscriptions are proving to be a giant income driver for cellular apps, as extra customers develop comfy with the mannequin popularized by streaming companies, like Netflix.

In Could, theSkimm closed on its $12 million Collection C with the addition of notable, principally feminine, buyers becoming a member of, together with Shonda Rhimes and Tyra Banks. On the time, the corporate had a reported seven million subscribers.

80 p.c of its viewers is feminine, and over half are millennials, theSkimm right now says. Its extremely engaged “Skimm’bassador” group has over 30,000 members, and a couple of million observe theSkimm on social media.

Whereas iOS is the popular cellular platform amongst its consumer base, theSkimm says that 25 p.c of its customers are on Android. And that viewers is rising – it doubled over the previous three years, in reality.

That’s why the corporate wanted to launch a local Android app.

The app quietly launched on June 11, forward of right now’s official announcement, however already has over 5,000 downloads on Google Play. The obtain is free with the choice to preview the service earlier than paying.

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