The most popular fitness stars on Instagram including Joe Wicks and Kayla Itsines – and how much cash they’re raking in

10

EVER wondered who the most popular fitness stars on Instagram are and how much cash they’re earning?

Well, wonder no more, the top 50 fit list has been revealed.

 Sommer Ray is the top earning fitness Instagrammer, raking in £4 million a year

Sommer Ray/ Instagram
Sommer Ray is the top earning fitness Instagrammer, raking in £4 million a year

The Body Coach Joe Wicks is the highest ranking Brit on the list coming in at number 21.

He is also the highest earner on the list cashing in a cool £12 million a year.

That’s about £33,000 per day from his fitness empire.

And with his fifth book due out on Boxing Day and 500 people a day subscribing to his £147 weight loss plans, his net worth is only expected to go up.

 Michelle Lewin, 31, earns about £3.5 million a year from her 12.6 million followers

Michelle Lewin/ Instagram
Michelle Lewin, 31, earns about £3.5 million a year from her 12.6 million followers

 Jen Selter, 24, from Los Angeles, earns about £3.2 million a year

Jen Selter/ Instagram
Jen Selter, 24, from Los Angeles, earns about £3.2 million a year

The world’s top fitness guru is 21-year-old Sommer Ray with 16.9 million Instagram followers.

Sommer, from Denver in Colorado, can earn up to £20,000 per post.

She regularly attracts about 500,000 likes on posts about fashion, food, energy drinks, hotels, beauty clinics and even car rental.

On top of that she has sponsorship opportunities and personal appearances to various events which experts say put her earnings at £4 million per year.

 Anllela Sagra, 22, banks £3 million a year from her 9.3 million followers

Anllela Sagra/ Instagram
Anllela Sagra, 22, banks £3 million a year from her 9.3 million followers

Not far behind Sommer is Miami-based fitness instructor Michelle Lewin, 31, who earns about £3.5 million a year from her 12.6 million followers.

She has her own range of fitness products, calendars and has hundreds of thousands of subscribers to her monthly fitness plans and apps.

Originally from Venezuela, Michelle has worldwide appeal and is paid huge sums for personal appearances at events in Spain, United Arab Emirates, Russia, Egypt, Mexico and Australia.


SNAP HAPPY These are the 10 most-followed stars on Instagram… from Selena Gomez and Ariana Grande to Cristiano Ronaldo and The Rock


Coming in at third place is Jen Selter, 24, from Los Angeles.

Jen has 11.5 million followers and earns about £3.2 million a year.

 Australian Kayla Itsines, 26, earns about £2.9 million from her 1.9 million followers

Kayla Itsines/ Instagram
Australian Kayla Itsines, 26, earns about £2.9 million from her 1.9 million followers

She shot to fame three years ago after posting fitness pictures focused on her bottom.

She also has a subscription fitness plan that rakes in more than £1 million a year.

She has a deal with a sport nutrition brand and also posts about beauty products, which cost a whopping £15,000 a post.

Anllela Sagra, 22, a fitness model with a strong fan base in the US and Mexico is the fourth most successful fitness guru on Instagram.

Anllela, who was born in Columbia, banks £3 million a year from her 9.3 million followers.

Fifth places goes to Australian Kayla Itsines, 26, a personal trainer who created the Bikini Body Guides.

 The Body Coach Joe Wicks is the highest ranking Brit on the list coming in at number 21, cashing in a cool £12 million a year

Joe Wicks/ Instagram
The Body Coach Joe Wicks is the highest ranking Brit on the list coming in at number 21, cashing in a cool £12 million a year

The fitness e-books have proved hugely successful and Kayla makes £2.9 million a year from her 7.6 million followers.

The first man on the list is American Simeon Panda, 31, with 3.4 million followers.

Former The Only Way Is Essex star Lucy Mecklenburgh, 26, comes in at 30th on the fit list with 1.2 million followers and £1 million annual earnings.

The next highest Brit is body builder Ryan Terry, 28, who is ranked at 48th with 876,000 followers.

TV presenter Davina McCall, 49, is just outside the top 50 in 57th place with 678,000 followers and £600,000 earnings from her fitness deals.

 Former The Only Way Is Essex star Lucy Mecklenburgh, 26, comes in at 30th on the fit list earning £1 million a year

Lucy Mecklenburgh/ Instagram
Former The Only Way Is Essex star Lucy Mecklenburgh, 26, comes in at 30th on the fit list earning £1 million a year

In the last five years social media site Instagram has exploded in popularity and it has made fortunes for fitness instructors and models who make a living posting toned pics and videos of themselves.

Sports nutrition company, Forza Supplements, complied the fit list based on work out gurus with the highest earnings.

They also calculated the earnings of the top stars based on their charges for Instagram posts and commercial deals.

Forza Supplements managing director Lee Smith said: “Fitness is big business and millions of people want to get in shape like the top work-out gurus they see on social media.

 TV presenter Davina McCall, 49, comes in at 57th and earns about £600,000 a year

Davina McCall/ Instagram
TV presenter Davina McCall, 49, comes in at 57th and earns about £600,000 a year

“Clearly female Fitstagrammers are far more popular on social media and 42 of the top 50 are women, and none of the top ten is a man.

“Yet there is a clear gender pay gap amongst the very highest earners because Joe Wicks is making three times as much as the highest ranked female on the list, even though she is number one and he is at 21.

“But overall the fitness world is a brilliant space for women and their earnings will go through the roof over the next few years if they continue to remain relevant and build up their followings.

“Joe Wicks may be the top earner now, but I suspect he is going to get toppled by a woman in the next few years, thanks to the power of Instagram.”

SHARE

LEAVE A REPLY

Please enter your comment!
Please enter your name here