Samsung’s giant, 34-foot Onyx screens are 4K monitors for movie theaters

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Samsung at the moment introduced that its line of 4K LED theatrical screens at the moment are referred to as Onyx, which is supposed to evoke the image high quality of its pure black capabilities. The screens, six of which exist now around the globe, stand at 34-feet and 4096 x 2160 decision, offering a richer, crisper image than commonplace 2K projection. They’re able to displaying 2K, 4K, 3D, and HDR photos. Final week, Samsung formally unveiled its first US location for Onyx at Pacific Theatres Winnetka in Chatsworth, California, simply north of Los Angeles.

Whereas the display is smaller than the usual 45- to 65-foot projection screens at most film theaters, the Onyx LED monitor takes benefit of the truth that it’s not counting on projection know-how. It’s primarily an enormous 4K TV display constructed right into a movie show wall. Samsung says it really works with theaters to design the seating association and the customized JBL sound system to maximise the viewing and audio high quality expertise. And in contrast to projection, the display additionally works properly in partial mild, which Samsung hopes will make it a viable possibility for dine-in theatrical experiences and even e-sports and different reside gaming occasions, as viewers received’t want to take a seat in full darkness.

Samsung’s LED cinema screens have been rebranded as Onyx

In a reside demo of the display on the Pacific Theaters Winnetka final Friday, by which we noticed Prepared Participant One on the Onyx display, it was admittedly exhausting and not using a side-by-side comparability to inform the distinction between the LED cinema display and a typical projection one. It was a lot simpler to discern the standard when standing nearer to a smaller, half-sized Onyx display Samsung offered to post-production studio Roundabout. The studio is now making use of the display in its shade correction, HDR grading, and different movie modifying work now more and more targeted on serving to studios put out higher-quality digital photos.

Within the theater, the sound system was unbelievable and the seats way more snug than your commonplace fare. However it’s not readily obvious that almost all viewers will be capable of inform the distinction with regards to uncooked visible high quality. Tickets to see movies on the Onyx display will possible solely price barely greater than a typical movie, related in methods to IMAX or XD pricing.

As for the way a lot the display prices, Samsung isn’t placing a concrete determine on it, however estimates put it someplace between $500,000 and $800,000, relying on the wants of the theater proprietor. That’s roughly two to a few instances the worth of a typical projection system, in accordance with The Hollywood Reporter. The corporate already has two in South Korea, one in Switzerland, and two extra in China. It’s planning to have 10 put in worldwide by the summer season and 30 by year-end. Samsung can also be introducing a 46-foot 4K LED display later this yr to assist the Onyx line higher compete with conventional laser projection techniques.

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