Premium Beauty News – Texen creates the pack for the new Dior Addict Lacquer Plump

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This spring sees the Home of Dior current its first plumping lacquered lip ink. Obtainable in 16 shades, this new-generation product is positioned as a hybrid between make-up and lip care with its shiny, long-lasting end. Texen Industries was entrusted with the creation of its packaging, a venture that represented its share of technical challenges.

Consideration to element for a posh vial

The vial for the vary is injected in a two-step course of:

The primary entails moulding PETG with a layer of black aluminium that’s reduce away to disclose the identify of the model, the clean evoking the form of a lipstick bulk. The graphic form of the emblem lets the color of the majority seem as if by way of a window. The second stage entails over-moulding this half to offer it its definitive sq. form. The vial is then protected with a layer of varnish.

Injection and meeting

The PBT collar is injected then metallized earlier than being mechanically soldered onto the vial. The lid and related applicator, in the meantime, are made up of 4 assembled elements: the ball on the prime is comprised of silver metallized injected ABS, the collar from PETG bi-injected in two shades then varnished, whereas the wand is injected and assembled with the applicator chosen by the Home of Dior.

Technical know-how

For Texen Industries, the principal problem of this venture was the creation of the vial itself. The acute precision necessitated by the over-moulding to create an ideal end and most shine with no air bubbles was important for the provider.



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