Premium Beauty News – “Each year, in-cosmetics is awash with new trends, products and innovations and this year is no different,” Roziani Zulkifli
Roziani Zulkifli, Exhibition Manager, in-cosmetics Global
Premium Beauty News – What are some of the 2018 personal care trends that will be explored at in-cosmetics Global in Amsterdam?
Roziani Zulkifli – The personal care sector is one of the most dynamic industries in the world, it is constantly changing and evolving. Each year, it is awash with new trends, products and innovations and this year is no different.
The big four tends in the industry this year, according to Mintel, are biotechnology in response to environment stressors on skin and hair; definitions of beauty; brands with personality; and customisation driven by digital technology. All of these trends and many more will be explored in detail during the educational programme at in-cosmetics Global 2018.
Premium Beauty News – What will the new R&D tours offer participants?
Roziani Zulkifli – The R&D tours that are being launched at this year’s show are designed to shine a spotlight on some of the newest ingredients and technologies that will be launching at the exhibition in a quick, convenient and relevant format.
The tours will be based on one of two topics – Biotechnology Actives (sponsored by Mibelle Biochemistry) or The Future of Anti-Ageing (sponsored by Novacap). Ms Rouah Al-Wakeel, a prominent technical consultant and cosmetic chemist, will lead the tours, with participants being guided through wireless headphones to hear about relevant ingredients and technologies being launched at the show.
Premium Beauty News – The Formulation Challenge will take place at in-cosmetics Global for the first time this year.
Roziani Zulkifli – The Formulation Challenge is a fascinating, exciting competition that has run to great success at a number of other in-cosmetics events around the world. It will see cosmetics giants go head-to-head in a bid to create the most innovative formulation from a box of mystery raw materials in just 90 minutes. The resulting products will be judged by a panel of market specialists who will present the winning team with the highly-coveted trophy. Colgate-Palmolive scooped victory at in-cosmetics North America 2017 and we can’t wait to see who will steal the title this April.
Premium Beauty News – What are the must-attend educational sessions at this year’s event?
Roziani Zulkifli – Every year, in-cosmetics Global offers an extremely thorough and in-depth educational programme that takes place over the three days of the exhibition. The programme will help visitors stay up to date with the latest industry trends and ingredient applications. Our aim is to help them leave the event and return to their day job as the best-informed formulator in the lab, or the most forward-thinking executive in the office. Regarding workshops, the session on the microbiome is definitely not to be missed. This topic continues to inspire discussion following the 2017 Formulation Summit and we are delighted to explore it further at in-cosmetics Global. Additionally, our workshops on natural ingredients (Beyond natural – New frontiers in green formulation) and sun protection (Suncare protection – The skin and the electromagnetic spectrum) are proving extremely popular.
For those interested specifically in industry trends, the Marketing Trends Theatre is a must-attend. With more than 100 hours of free content, the sessions – led by some of the sector’s best-known beauty experts – will share facts, figures, market analysis and research data, as well as the latest regulatory changes in personal care manufacturing.
Premium Beauty News – What are some of the key suppliers that cosmetics professionals should see first-hand?
Roziani Zulkifli – There are several not to be missed suppliers at the show this year. Clarion will be showcasing their revolutions in haircare, specifically conditioning ingredients and innovative active ingredient, whilst Cargill Beauty will bring its range of natural derivatives and sustainable ingredients. This year there will also be a Peru pavilion at the show, with 8 local companies showcasing their innovations over the three days.
Premium Beauty News – What, in your opinion, are the top three reasons to visit in-cosmetics Global?
Roziani Zulkifli – In addition to the exciting new additions to the show, there are many other features that are exceptionally popular with visitors and draw in the crowds year after year. Particular highlights for me include the Innovation Zone, which is an area of the show dedicated to showcasing more than 100 state-of-the-art concepts. It enables time-poor R&D scouts to find the latest ingredients all in one place, mitigating the need to scour the show floor. Mintel will also host a series of live demonstrations, presenting market-leading finished products alongside key insights into the trends that inspired them.
I would also highly recommend the Make-Up and Sensory Bars as well as the Sustainability Corner as must-visit areas of the show. The Make-Up Bar will demonstrate the latest innovations in pigments and technology, with visitors able to touch and experiment with the ingredients on display.
Meanwhile, the Sensory Bar is aimed at product developers, formulation experts and marketing professionals, and gives them the opportunity to experience unusual textures and sensations first-hand, including transforming and hybrid textures; heating and cooling jellies, butters and powders in the ‘try-out’ area. Textural effects remain a key focus for manufacturers and that will be reflected at the event.
Finally, with environmentally-friendly practices currently extremely high on the cosmetic industry’s agenda, it would be remiss of me not to mention the ever-popular Sustainability Corner. This area of the show is dedicated to environmental and social initiatives, as well as highlighting how the beauty industry is moving beyond compliance and paving the way towards a more sustainable business model.
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