PIERS Morgan has restarted his feud with Alan Sugar by slamming The Apprentice’s ratings on Twitter.
The Good Morning Britain host has taken aim at his nemesis in a scathing tweet about his TV show.
The reality show’s rating were down by nearly a million on last year’s series, and it was trounced by ITV’s family drama Doc Martin.
Piers, 52, had a good chuckle as he pointed this out to his old foe in a post online.
He tweeted: “BREAKING: Doc Martin roasts The Apprentice in TV ratings.
“Need a prescription for that burn, @Lord_Sugar?”
The Apprentice premiere with 4.64 million viewers last night, around 900,000 less than last year’s season opener, which brought in about 5.54 million.
BREAKING: Doc Martin roasts The Apprentice in TV ratings.
Need a prescription for that burn, @Lord_Sugar?
— Piers Morgan (@piersmorgan) October 5, 2017
Martin Clunes’ Doc Martin fare better over on ITV with the episode drawing around in 4.73 million viewers.
It comes after Piers made a public plea for viewers not to watch Lord Sugar’s show.
Yesterday morning on Good Morning Britain, Piers told fans to tune into Doc Martin instead.
He said: “I’ve just had an email from Lord Sugar saying give us a plug, The Apprentice is back, BBC One at 9 o’clock…
“No why should we do that? We are ITV.
“So I would urge all of our viewers to watch Doc Martin at 9 o’clock.
“Apparently it’s a brilliant episode tonight. Absolutely unmissable and I would urge everyone of the Good Morning Britain viewers to watch Doc Martin.
“Apart from anything else, it will really upset Lord Sugar.”
It comes after Piers vowed to destroy his Lord Sugar on live TV after their long-running feud boiled over last week.
Piers vented his fury after The Apprentice boss sent him a rude email criticising his performance on GMB.
The pair have been embroiled in a public spat for years and regularly take pot shots at each other in public.
Last week, Lord Sugar slammed Piers by calling him “boring” and insisting he owed his TV career to The Apprentice.
He followed it up by sending Piers an email in which he told him to stop trying to be funny on GMB and to stop doing impressions of celebrities.
Piers read out his email on the show in his best Alan Sugar voice, and promised to get his revenge in an onscreen interview this week.
He declared: “We’ve got him on next week. I’m going to rip him apart.”
Piers went on: “I’ve had this email from Lord Sugar.
“He said, ‘Piers, don’t take this the wrong way but all this trying to imitate people’s voices… your performance is starting to look slapdash like a comedy show.
“You’ve done well being controversial but this stupid voice stuff is OTT.”
Piers then joked: “You’re fired, you old growler.”
The newsman went on to blast Lord Sugar over his comments about The Apprentice kickstarting his TV career.
Piers insisted that when he appeared on a Comic Relief version of the show, he was already a huge star in the US as a judge on America’s Got Talent.
He said: “Yesterday he launched The Apprentice and he said: ‘I launched Piers Morgan’s career on TV.’
“Really Lord Sugar? He talks about this one thing I did, a Comic Relief The Apprentice, in which he fired me, stupidly as I was raising loads of money.
“That was in the middle of 2007. I had already been the star of America’s Got Talent, the number one show in America, for a whole year.
“So if you’re watching, you old growler, leave it out…
“When he comes on next week, we are going to rip him to pieces. He’ll never work in TV again.”