CELEBS have been accused of FAKING “make-up free” selfies by angry mums, who claim they damage the self-esteem of young girls.
A study has found that a whopping 95 per cent of women think stars like Kylie Jenner and Kim Kardashian are actually wearing foundation, brow products and mascara in their #nomakeup images on social media.
But almost two thirds said false photos on Twitter and Instagram leave them feeling unhappy about their own make-up free complexions.
And 48 per cent worry about their daughters’ self-esteem being left in ruins by the celebrities’ fake pictures.
The report comes just days after X Factor star Stacey Solomon was praised for sharing a genuine “no make-up” shot showing how a TV make-up artist transformed her face.
Over half – 55 per cent – of the 1,205 mums polled by parenting site ChannelMum.com and Benefit cosmetics agreed sharing real slap free shots like Stacey’s helps women feel better in their own bodies.
The study also revealed women today now spend an average of FIVE times more than their own mums did on looking good.
While older generations spent just £3.50 a month on old-fashioned, heavy make-up products, modern mums splash out £17.92 a month on cosmetics to get the “natural” look.
Half of young mums insisted they make the same amount of effort with their appearance or even more after having children, with 70 per cent claiming make up is a “little treat”.
Overall, the study showed 41 per cent of mums wear make-up every day while 21 per cent will slap on a full face of cosmetics even if they are simply staying at home.
One in eight admitted to loving make-up so much they wore it while giving birth, while more than one in five painted their faces for a post-birth delivery room selfies.
A further three in ten wore make up for bump pictures while pregnant and also put on make-up every day for the school run.
Half made a special effort to put on make-up for their first trip out with their new baby.
But the most popular time to look glamorous include date nights with their partner, when seven in ten have a full face of make-up, alongside nights out with the girls where 60 per cent wear it.
However, despite modern mothers starting to wear make-up themselves aged just 13, 51 per cent of mums want their own daughters to wait until they are 14.
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One in six will insist they hold on until they are 16 or over before using cosmetics.
The report also revealed women become far faster at getting ready after having kids – despite what their partners may claim.
Before children, women take an average of 23 minutes to put on their face, but this drops by over two thirds to just seven minutes on becoming a mum.
The poll also revealed big changes in the “mum face” look, as despite spending a small fortune on cosmetics, the top trend for young mums is the natural look.
More than a third of mums favour this look, followed by natural brows and dewy skin (22 per cent).
One in ten also use a contouring palette, made popular by Kim Kardashian.
By contrast, the top trends for their own mothers were heavy lipstick (48 per cent) and thick foundation (31 per cent, alongside coloured eye shadow (28 per cent).
But both modern mums and current grans admitted mascara was their joint must-have make-up item, used by seven in ten modern mums and half of their own mums.
However, some of the wackier make-up trends tried by young mums include faux freckles – seen on Geordie Shore star Charlotte Crosby and Little Mix’s Jesy Nelson – and bleached brows sported by supermodel Cara Delevigne (3 per cent).
And keeping up with trends mean modern mums hoard an average of 33 items of make-up, with 12 per cent owning 100 or more.
By comparison, their own mums kept just seven basic products.
The average modern mum’s make up bag contains a whopping £99.83 worth of cosmetics – while their own mum’s make up bags contained just £41.70 worth of products.
Lauren Spearman, Digital Manager, from Benefit Cosmetics said: “Looking mumsy is something to be proud of.
“There’s a common misconception that mums don’t bother with their appearance after having a baby, but this simply isn’t true.
“The rise of Instagram and social media means many young mums are almost always camera ready and love to share their latest looks – whether that’s in full make up or none at all.”
Cathy Ranson, editor of parenting site ChannelMum.com said: Make up won’t fix the world but if you’re having a bad parenting day, it can often make you feel a little bit better.
“While not everyone wants to wear it, if you enjoy it, something as simple as putting on some bright lipstick can lift your spirits.
“But it’s important to always be honest that it’s make up and you didn’t wake up like that.”
We recently revealed the new trend was to have freckles TATTOOED on the face.
This week B&M launched a make-up range which starts at £2.49.
Mums’ Make-up – Then and Now