KFC is relaunching its Colonel Sanders mascot in a bid to refresh its model over the financial institution vacation weekend, following a disastrous supply failure earlier this yr.
In February, the fried hen chain was pressured to shut greater than two thirds of its 900 UK shops after it ran out of hen, with some eating places shut for weeks.
The quick meals group mentioned the scarcity was as a result of “teething issues” with a brand new supply accomplice – DHL in partnership with QSL – and ultimately went again to earlier provider Bidvest Logistics.
In its announcement of the brand new tv advert, the corporate made a tongue in cheek reference to its issues earlier this yr: “February was presupposed to be the month of affection. However not this yr… as an alternative, a darkish, swirling wind of unhappiness and heartbreak descended.
“A sorrowful shadow was solid throughout our nation. With such desolation and desperation, many questioned whether or not it was the start of the top. Some even thought-about going to Burger King.”
Nevertheless, KFC added that the colonel’s return “in an excellent blaze of herbs and spices” is an emblem of “a return to full power after the nation’s favorite hen restaurant ran out of hen”.
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Meghan Farren, chief advertising and marketing officer for KFC UK and Eire, mentioned: “The colonel’s again, and it’s about time too. We went via a tough spell earlier this yr – however his values, his philosophy and finally his recipe obtained us all via it. We’re glad to be again.”
When the availability scarcity hit the corporate in February, it took out a full web page advert on the again of the Metro newspaper to apologise to clients.
In the meantime, police had been pressured to inform folks to cease calling them concerning the issues. The drive in Tower Hamlets, London, tweeted: “Please don’t contact us concerning the #KFCCrisis – it’s not a police matter in case your favorite eatery will not be serving the menu that you just want.”
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