‘I’m Sorry’ Gets More Expensive for Wells, Uber and Facebook

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For firms in disaster, saying “I’m sorry” has develop into a dearer endeavor.

Manufacturers reminiscent of Wells Fargo & Co., Fb Inc. and Uber Applied sciences Inc. are spending tens of millions of dollars on promoting campaigns to apologize for a variety of company missteps and to win again customers’ belief. The pitches blanketing media channels in latest weeks present how the most recent wave of atonement excursions has develop into extra refined, as clients themselves more and more faucet a number of boards to precise their dissatisfaction with a model….

Supply hyperlink – https://www.wsj.com/articles/im-sorry-gets-more-expensive-for-wells-uber-and-facebook-1527685200?mod=pls_whats_news_us_business_f

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