NOTHING screams ‘I’ve just been to IKEA’ like one of their enormous blue nylon bags.
But the store’s Frakta carriers, ideal for shoving in all those impulsive purchases from tealights, lamps and £3 cushions upwards, will soon be jostling for attention at the checkouts.
It’s been announced that the 50p holdalls will soon be joined by the altogether classier Ypperlig tote, which is part of a capsule collaboration with Danish designers Hay.
Ypperlig, which means ‘extraordinary’ in Swedish, is the brainchild of Mette and Rolf Hay, the founders of the minimalist Scandi design brand.
Their collection includes lamps, trendy plastic armchairs, nesting tables and the blue bag, reimagined.
Mette explained the thinking behind the new bags, which despite their minimalist roots are three-times the price of the standard blue bags at £1.50.
She said: “It’s one of the most known and used IKEA products, but one that no one appreciates as a design object.
“We kept its measurements and updated it in new patterns and colours.
“It’s a celebration of this iconic product.”
Hay’s versions come in a selection of on-trend shades, including deep sea green and grey, navy, burgundy and yellow.
Whether the new bags are as good for non-IKEA activities such as moving house, going to the launderette and lugging around loads of dirty sports kit in the back of the car.
Already the fancy holdalls are being sold for big bucks online.
A quick scour of eBay shows the mass-produced bags swapping hands for £20 EACH.
An Ikea insider told The Sun Online that the jazzy bags are limited edition, but will be around for at least six months.
This week we revealed IKEA’s ten best selling items of all time – how many do you have in your home?
And if you’re not a natural flat-packer, your prayers have been answered… soon IKEA will be sending people to assemble your new bits and bobs in your home.