How Hugh Hefner turned a £450 loan into £150 MILLION Playboy empire… and bedded over 1,000 women along the way

8

THE world’s most famous womaniser Hugh Hefner “decontaminated” the idea of premarital sex using just a £450 loan from his family.

The Playboy founder, who peacefully passed away at his mansion in Holmby Hills, Los Angeles yesterday, used the money to generate the most-talked about publishing empire in history – worth an astonishing £150 million at its peak.

 Hugh Hefner was a shy kid who enjoyed writing for his own local newspaper when he was nine-years-old

Rex Features
Hugh Hefner was a shy kid who enjoyed writing for his own local newspaper when he was nine-years-old
 Hefner reinvented himself into a ladies man after his high-school crush broke his heart in the mid-1940s

Rex Features
Hefner reinvented himself into a ladies man after his high-school crush broke his heart in the mid-1940s

Although Hefner eventually bedded more than 1,000 women, at the tender age of nine he was only interested in publishing.

Selling newspapers at a pence each, Hefner began to fuel his entrepreneurial passions.

But his repressed sexual desires came to light after his high school crush brutally rejected him in 1942.

In a bid to look cool, Hefner reinvented himself – urging friends and family to call him Hef instead of Hugh.

He also began to draw cartoons and comics, which enabled him to become “centre-stage” in his own designed fantasy.

For many years Hugh had dreamed of emulating a sexual version of Esquire – which he read avidly during middle school, and in 1953 this became reality.

 In 1953, Hefner launched the first copy of Playboy Magazine, pictured

PA:Press Association
In 1953, Hefner launched the first copy of Playboy Magazine, pictured
 He developed his sexual mag after years of closely reading Esquire

Rex Features
He developed his sexual mag after years of closely reading Esquire
 Once he had successfully sold thousands of copies, Hugh began to live the sexually-focused life he once dreamed of

PA:Press Association
Once he had successfully sold thousands of copies, Hugh began to live the sexually-focused life he once dreamed of

Using the furniture investment loan from his family, he launched Playboy magazine with a total of almost £6,000.

He was a playboy before Playboy, even during his first marriage, when he enjoyed stag films, strip poker and group sex.

His bunny obsession began with the figures that decorated a childhood blanket.

Hef’s glossy magazine enabled him to live the lifestyle he once dreamed of – bedding many of the beautiful women who featured on Playboy’s front cover.

 Hefner's Playboy empire is commonly referred to as the most-talked about publishing company in history

Rex Features
Hefner’s Playboy empire is commonly referred to as the most-talked about publishing company in history
 In an interview with the New York Times, he said he's most proud of redefining sexual norms

Rex Features
In an interview with the New York Times, he said he’s most proud of redefining sexual norms

In an interview with the New York Times, Hugh said he was most most proud that “he changed attitudes towards sex” and “decontaminated the notion of premarital sex”.

Although the pipe-smoking ladies man was living an envied life of luxury , he was far from a universally beloved figure.

 At its peak, Hefner's empire was worth an astonishing £150 million

PA:Press Association
At its peak, Hefner’s empire was worth an astonishing £150 million
 Hugh Hefner signs copies of the new Playboy calendar and Playboy Cover To Cover

PA:Press Association
Hugh Hefner signs copies of the new Playboy calendar and Playboy Cover To Cover

Many feminist and religious leaders regarded him as nothing but a glorified pornographer who degraded and objectified women with impunity.

Feminist Gloria Steinem severely criticised him in the 1960s, saying she did not want him to gown down in history.

 Hefner on his wedding day next to wife Crystal

PA:Press Association
Hefner on his wedding day next to wife Crystal

Hefner is survived by his wife Crystal as well as his daughter, Christie; and his sons, David, Marston and Cooper.

No immediate funeral plans have been announced, but rumours are swirling as Hefner owned a plot in a Los Angeles cemetery next to Marilyn Monroe.

MOST READ NEWS

MAC ATTACK

Disabled woman branded ‘fat slag’ after spending 15 mins in McDonald’s loo

FIEND FATHER

Dad battered his daughter, 17, after finding her having sex with boyfriend

SUN, SEX AND JAIL

Magaluf arrests DOUBLE this year amid crackdown on Brits’ drunken antics

BALI BRACED

Panic on Bali holiday island as 122,000 flee volcano at brink of eruption

HOME OF THE HEF

Inside Hugh Hefner’s notorious Playboy mansion which ‘became stale and old’

CONMAN TRAGEDY

Conman killed himself years on from Rogue Traders and Watchdog exposé

HOLIDAY ATTACK

Brit, 42, arrested in Ibiza accused of trying to drown his partner in bath

IT’S A NO FROM EU

EU chiefs say we can’t start post-Brexit trade talks for MONTHS

‘I WAS EXPERIMENTING’

Hugh Hefner admitted sex with MEN as he ‘tested sex boundaries’

DAY TO REFLECT

Yom Kippur takes place this Friday – get the lowdown on the Jewish tradition

HIT FOR SIX

Ben Stokes brawl sparked as he ‘intervened to help gay guys abused by yobs’

MILE END MURDER

Man, 23, admits stabbing 20-year-old ex 25 times in frenzied attack


We pay for your stories! Do you have a story for The Sun Online news team? Email us at tips@the-sun.co.uk or call 0207 782 4368 . We pay for videos too. Click here to upload yours.


SHARE

LEAVE A REPLY

Please enter your comment!
Please enter your name here