THE world’s most famous womaniser Hugh Hefner “decontaminated” the idea of premarital sex using just a £450 loan from his family.
The Playboy founder, who peacefully passed away at his mansion in Holmby Hills, Los Angeles yesterday, used the money to generate the most-talked about publishing empire in history – worth an astonishing £150 million at its peak.
Although Hefner eventually bedded more than 1,000 women, at the tender age of nine he was only interested in publishing.
Selling newspapers at a pence each, Hefner began to fuel his entrepreneurial passions.
But his repressed sexual desires came to light after his high school crush brutally rejected him in 1942.
In a bid to look cool, Hefner reinvented himself – urging friends and family to call him Hef instead of Hugh.
He also began to draw cartoons and comics, which enabled him to become “centre-stage” in his own designed fantasy.
For many years Hugh had dreamed of emulating a sexual version of Esquire – which he read avidly during middle school, and in 1953 this became reality.
Using the furniture investment loan from his family, he launched Playboy magazine with a total of almost £6,000.
He was a playboy before Playboy, even during his first marriage, when he enjoyed stag films, strip poker and group sex.
His bunny obsession began with the figures that decorated a childhood blanket.
Hef’s glossy magazine enabled him to live the lifestyle he once dreamed of – bedding many of the beautiful women who featured on Playboy’s front cover.
In an interview with the New York Times, Hugh said he was most most proud that “he changed attitudes towards sex” and “decontaminated the notion of premarital sex”.
Although the pipe-smoking ladies man was living an envied life of luxury , he was far from a universally beloved figure.
Many feminist and religious leaders regarded him as nothing but a glorified pornographer who degraded and objectified women with impunity.
Feminist Gloria Steinem severely criticised him in the 1960s, saying she did not want him to gown down in history.
Hefner is survived by his wife Crystal as well as his daughter, Christie; and his sons, David, Marston and Cooper.
No immediate funeral plans have been announced, but rumours are swirling as Hefner owned a plot in a Los Angeles cemetery next to Marilyn Monroe.