THIS heartbreaking video shows the world’s famous womaniser Hugh Hefner struggling to move in his final moments.
The 91-year-old self-styled godfather of the sexual revolution was filmed gripping onto his stroller as he shuffled through his Playboy Mansion, struggling to keep himself upright.
Donning a silk light-blue pyjama outfit, Hugh looked unrecognisable as his usually slicked back hair was weak, gray and unkempt.
A female guest in the three-second clip can be heard saying “wonderful movie” as he slowly totters across his marble floor.
The Playboy founder died on Wednesday night surrounded by loved ones at his iconic mansion.
The self-styled godfather of the sexual revolution passed away from natural causes after decades transforming the original lads’ mag into a £150million empire.
Celebrities from Kim Kardashian to Paris Hilton have paid tribute to the flamboyant figure who claimed to have bedded thousands of beautiful women.
He is survived by his third wife Crystal Harris, a former Playboy Playmate who was Miss December 2009.
His son Cooper remembered the pioneer as a “leading voice behind some of the most significant social and cultural movements of our time”.
“My father lived an exceptional and impactful life as a media and cultural pioneer,” he said.
“He defined a lifestyle and ethos that lie at the heart of the Playboy brand.”
The firm behind the magazine described Hefner as “the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognisable American global brands in history.”
— Playboy (@Playboy) September 28, 2017
THE PLAYBOY REVOLUTION
In 1953, a time when states could legally ban contraceptives and the word “pregnant” was not allowed on “I Love Lucy,” Hefner published the first issue of Playboy, featuring naked photos of Marilyn Monroe and an editorial promise of “humor, sophistication and spice.”
The Great Depression and World War II were over and Playboy soon became forbidden fruit for teens and a bible for men with time and money, primed for the magazine’s prescribed evenings of dimmed lights, hard drinks, soft jazz, deep thoughts and deeper desires. Within a year, circulation neared 200,000.
Within five years, it had topped 1 million.
Hefner and Playboy were brand names worldwide. Asked by The New York Times in 1992 of what he was proudest, Hefner responded: “That I changed attitudes toward sex. That nice people can live together now.
“That I decontaminated the notion of premarital sex. That gives me great satisfaction.”
Censorship of the magazine was inevitable. Playboy has been banned in China, India, Saudi Arabia and Ireland.
In the 1950s, Hefner successfully sued to prevent the U.S. Postal Service from denying him second-class mailing status.
7-Eleven stores for years did not sell the magazine. Stores that did offer Playboy made sure to stock it on a higher shelf.
Women were warned from the first issue: “If you’re somebody’s sister, wife, or mother-in-law,” the magazine declared, “and picked us up by mistake, please pass us along to the man in your life and get back to Ladies Home Companion.”
The silk pyjama-clad mogul was famed for hedonism, relationships with multiple Playboy models and wild parties at his luxurious Playboy mansion in Los Angeles.
Hefner has four children from two of his previous marriages.
His daughter Christie, aged 64, and son David, 62, were from his first marriage to Mildred Williams.
He tied the knot with Mildred in 1949, but the couple split nine years later after she admitted she had cheated on him while he was serving in the Army.
HOW IT ALL BEGAN The many loves of Hugh Hefner… and the ‘devastating’ marriage betrayal that turned him into a Playboy
The entrepreneur spent almost three decades as a bachelor before settling down with Kimberley Conrad, the 1989 Playmate of the Year.
They had two sons together, Marston and Cooper, before parting ways after 11 years.
Hef tearfully noted in a 1992 New York Times interview: “I’ve spent so much of my life looking for love in all the wrong places.”
He split with Kimberley in 2010 – the same year he announced his engagement to his current partner.
Crystal, 31, is thought to have signed a prenuptial agreement and is believed to have never been added the magnate’s will.
However, the model – who is 60 years Hef’s junior – will apparently be ‘looked after’ following the entrepreneur’s death, reports US Weekly.
At the time of his death, Hefner’s net worth was estimated to be around £40million.
Many of his famous friends and fans immediately took to social media to remember the man who founded the original lads’ mag Playboy.
In a post on Twitter, Kim Kardashian wrote: “RIP to the legendary Hugh Hefner! I’m so honored to have been a part of the Playboy team! You will be greatly missed! Love you Hef! Xoxo.”
Paris Hilton shared a montage of pictures showing her with Hefner and she added a sweet message about the Playboy founder.
She wrote: “So sad to hear the news about Hugh Hefner.
“He was a legend, innovator & one of a kind. We had many fun & incredible memories together.
“I will miss him dearly. Rest in peace my friend.”
— Heidi Montag (@heidimontag) September 28, 2017
— Courtney Stodden (@CourtneyStodden) September 28, 2017
Hefner will be laid to rest next to America’s first playmate Marilyn Monroe following his death on Wednesday.
He reserved the plot at Westwood Memorial Park in LA next to the movie star icon decades after her death in 1962.
The multi-millionaire bought it for £55,000 ($75,000) in 1992, according to The Hollywood Reporter.
He launched Playboy using a £450 loan from his family and transformed it into a global brand.
The shrewd businessman skillfully expanded the magazine to include international editions of the magazine, casinos, a cable network and a film production company.
At the height of Playboy’s success in the 1970s, the millionaire bought the second mansion in Los Angeles.
He flew between his homes on a private DC-9 dubbed “The Big Bunny,” which boasted a giant Playboy bunny emblazoned on the tail.
Hefner was host of a television show, “Playboy After Dark,” and in 1960 opened a string of clubs around the world where waitresses wore revealing costumes with bunny ears and fluffy white bunny tails.
In the 21st century, he was back on television in a cable reality show “The Girls Next Door” with three live-in girlfriends in the Los Angeles Playboy mansion.
Network television briefly embraced Hefner’s empire in 2011 with the NBC drama “The Playboy Club,” which failed to lure viewers and was cancelled after three episodes.
Hef was marred by health problems after suffering a mild stroke in 1985.
After the stroke, Hefner handed control of his empire to his feminist daughter, Christie, although he owned 70 per cent of Playboy stock and continued to choose every month’s Playmate and cover.
He stopped using recreational drugs and tried less to always be the life of the party.
His widow Crystal Harris once said impotence drug Viagra made the Playboy magnate DEAF in a 2011 radio interview.
She said: “He tries not to take Viagra any more because it makes him lose his hearing.”
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