Google launches Islamic prayer occasions for some queries

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Google has confirmed to Search Engine Land that they’ve launched Islamic prayer occasions in Google search.

The prayer occasions could be triggered for some queries that appear to be asking for that data and likewise embrace geographic designators, similar to [prayer times mecca], the place Islamic prayer occasions are related. It’s potential that queries with no particular location time period, however carried out from a type of areas, would additionally set off the prayer occasions, however we weren’t capable of check that performance.

A Google spokesperson instructed Search Engine Land “coinciding with Ramadan, we launched this characteristic in a lot of predominantly Islamic nations to make it simpler to seek out prayer occasions for regionally common queries.”

“We proceed to discover methods we may also help folks world wide discover details about their most popular non secular rituals and celebrations,” Google added.

Here’s a display screen shot of prayer occasions completed on desktop search:

Google provides you the power to customise the calculation technique used to determine when the prayer occasions are in that area. Relying in your non secular observance, it’s possible you’ll maintain one technique over one other. Listed below are the accessible Islamic prayer time calculation strategies that Google gives:

Not all queries return this response, and a few might return featured snippets versus this particular prayer occasions field. So please don’t be confused once you see a featured snippet versus a prayer-time one-box.

That is what a featured snippet seems to be like compared to the picture above:

Essentially the most noticeable approach to inform this isn’t an actual prayer-times field is that you just can not change the calculation technique within the featured snippet. For my part, it might make sense for Google to take away the featured snippets for prayer occasions so searchers aren’t confused. Since featured snippets could also be delayed, they most likely aren’t reliable responses for individuals who depend on these prayer occasions. Sensible solutions are rapid and are calculated by Google straight.

Again in 2011, Google launched prayer occasions wealthy snippets, however a couple of yr later, Google killed off the characteristic. Now, Google has deployed this new method with out utilizing markup or schema; as a substitute, Google does the calculation internally with out relying on third-party sources or web sites.

About The Writer

Barry Schwartz is Search Engine Land’s Information Editor and owns RustyBrick, a NY primarily based net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on SEM matters.

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