IT might just look like a big yellow M, but this bizarre theory about the McDonald’s sign will mean you never look at it in the same light again.
While it indeed stands for McDonald’s, it represents something much weirder on a psychological level.
Apparently, the iconic golden arches provide a “Freudian pull” for customers, as they remind them of a pair of nurturing breasts.
That’s according to psychologist and marketing design consultant Louis Cheskin, who persuaded the corporation to keep its legendary logo in the 1960s.
At the time McDonald’s boss Ray Kroc, who had built up the local chain into a fast food giant, was rebuilding the restaurants to make them all look the same.
As a result, he was knocking down the arches that were originally designed as a feature on either side of Maccy D’s buildings.
But Cheskin argued that they should stay in place because they stand for “mother McDonald’s breasts,” according to Eric Schlosser in his book Fast Food Nation: The Dark Side of the All-American Meal.
He believed that the nurturing boobs subconsciously make hungry customers feel comforted and at home.
And the chain’s old slogan, “Give Mom a night off”, also used to fit this subconscious theory.
Last month we revealed why the McDonald’s sign is traditionally red and yellow.
According to Karen Haller, a leading international authority in the field of applied colour psychology, the combination of colours have a powerful impact.
She claims red triggers stimulation, appetite, hunger and attracts attention, while yellow triggers the feelings of happiness and friendliness.
We also told how an employee reckons you should ALWAYS ask for a receipt at the chain… and here’s why.