CHRIS Hughes is taking his personal brand to a whole new level by bringing out his own mineral water – in collaboration with Topman.
The Love Island star‘s tears are said to be infused in the water – priced at £2 a bottle and entitled L’Eau De Chris – in a tongue-in-cheek ad campaign that shows the star posing in tight white underpants.
After landing several top modelling jobs, Chris – currently locked in a war of tweets with Katie Price – is bringing sexy re-hydration to the world on October 10 when the water hits the shelves.
Perhaps referencing the public rows he’s had with girlfriend Olivia Attwood, the official description of the water is: “Mineral water infused with a Chris Hughes tear.”
Chris, 24, announced the product online with a sultry video of himself drinking the water, and wrote, without a trace of irony: “I’m launching my first ever product in partnership with @Topman.”
The bottle has a sleek monochrome design with a tear symbol on it – but fans on Twitter were not sure whether they were ready for it.
I’m launching my first ever product in partnership with @Topman
— Chris Hughes (@chrishughes_22) October 9, 2017
One confused follower wrote “you bantering?” while another said: “Have I slept for so long that it’s now April 1st?”
And a third simply asked “why you crying you absolute mess?”.
Despite a royalties payout to Lethal Bizzle, things are certainly on the up and up for Chris who, as one Twitter commenter noted, “must be doing well for himself”.
And seeing as he has already released his own single and TV show alongside Love Island winner Kem Cetinay, nothing is stopping him becoming a global fashion icon like Derek Zoolander, who famously said: “Moisture is the essence of wetness, and wetness is the essence of beauty.”
One person who won’t be buying Chris’s tears, no matter how many she’s provoked, is Katie Price – who he exposed for apparently bombarding him with “flirty” texts and “threatening” voicenotes.
L’Eau De Chris goes on sale tomorrow (October 10) at 8.15am.
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