Bovis homebuyers offered ‘cash in return for positive feedback’, investigation reveals

0 43

Homebuilding agency Bovis Properties is on the centre of a brand new row after an investigation by The Impartial discovered that some clients had allegedly been supplied rewards in return for finishing optimistic satisfaction surveys.

Final yr the corporate was awarded a 2-star score by the Home Builders Federation after a well-documented collection of failings that left clients residing in defective houses.

Now, 9 homebuyers have mentioned that Bovis representatives supplied them rewards in the event that they agreed to fill within the HBF buyer satisfaction type, the outcomes of that are used to tell the annual rankings.

5 clients say the incentives have been supplied in return for optimistic suggestions, one thing Bovis adamantly denies. 

The homebuyers spoken to by The Impartial purchased their properties at completely different Bovis developments between 2016 and 2018.

Charlotte and Michael Kenton, who bought their dwelling in Bedfordshire in June 2016, claimed their website supervisor supplied them excessive road vouchers in return for optimistic suggestions.

“He mentioned it was immediately linked to his bonus so if we have been proud of the gross sales course of we should always give him 5 stars and he may ‘make it price our whereas,” they mentioned.

Charlotte and Michael Kenton purchased their Bovis Residence in Bedfordshire in June 2016 and mentioned they have been supplied excessive road vouchers  (Charlotte Kenton)

One other couple claimed a Bovis worker supplied free turf and John Lewis vouchers in December 2017 in the event that they gave good suggestions on the HBF survey or in the event that they let the Bovis gross sales representatives fill within the type themselves.

In an extra instance, a homebuyer who purchased her property in Oxfordshire in January 2017, mentioned she was supplied vouchers if she gave a optimistic response to the query of whether or not she would advocate Bovis to a good friend.

She mentioned: “We crammed out the [HBF/NHBC] survey, gave 1 star at most, however we have been instructed we’d be given £500 price of vouchers if we advisable Bovis to a good friend.”

One other homebuyer, who wished to stay nameless, mentioned her website supervisor instructed her in February 2017 he would lengthen her patio for her if she gave him a great evaluate. 

She instructed The Impartial: “I used to be suggested by the location supervisor that the suggestions type was essential and should you scratch my again, I’ll scratch yours… he intimated that he would contribute in the direction of turning a aspect backyard into an additional parking spot if we sorted one another…” 

In one other occasion, in February this yr, a Bovis website supervisor despatched a buyer an electronic mail – seen by The Impartial – confirming that the corporate would pay a month’s price of family payments however appeared to require her to finish the HBF survey earlier than sending copies of her payments.

The customer was despatched a cheque for greater than £1,000 after she accomplished the survey.


An electronic mail from a Bovis Properties website supervisor to a homebuyer confirming cost topic to completion of the HBF survey

The Impartial understands that Bovis had suggested the shopper that the cost was compensation for inconvenience after the homebuyer’s kitchen was broken (and never associated to the survey).

4 different homebuyers, who’ve spoken to The Impartial on situation of anonymity, have been allegedly supplied bottles of champagne, goodies or contributions in the direction of remedial work in the event that they agreed to finish the survey.

Bovis acknowledged that up till Could 2016, it ran a programme providing clients incentives to finish suggestions kinds – regardless of whether or not the response was optimistic or destructive – however mentioned the observe had been stopped.

5 of the 9 homebuyers spoken to by The Impartial declare they have been supplied incentives after Bovis instructed its representatives to vary the coverage.  

HBF’s nationwide survey of housebuilders was launched in 2005 in response to suggestions within the Barker Evaluation of Housing in 2004 and outcomes decide a home builder’s annual score. Since 2013, rankings are based mostly on simply the one query: ‘Would you advocate your builder to a good friend?’ 

In an announcement, Bovis mentioned it had made vital modifications to its construct high quality and customer support, which had remodeled the corporate. It added that it had a strict coverage close to the HBF buyer survey.

A spokesman mentioned: “Presently greater than 87 per cent of our clients throughout the nation would advocate us to family and friends, representing a 30 proportion level enchancment on the place we have been on the identical time final yr.

“There are strict guidelines across the administration of the HBF buyer survey and we’re completely dedicated to adhering to these.

“Within the present survey yr, which began on 1 October 2017, we have now up to now acquired greater than 740 surveys, and round 87 per cent of these returned would advocate us to household or buddies.

“If there may be any proof that any a type of tons of of optimistic responses – or any from earlier years – weren’t returned in line with the principles, then we’d want to see that proof and we might examine it completely.”

In relation to the case by which £1,000 of a homebuyer’s payments had been paid, Bovis mentioned it was investigating the declare that cost had been conditional on the shopper finishing her suggestions type.

A spokesman mentioned: “On this level, we’re at the moment investigating one declare made by a buyer to The Impartial, the place it seems that our processes and procedures haven’t been adopted and the colleague concerned has been faraway from website whereas we make additional enquiries.”


Charlotte and Michael Kenton say they needed to have their rest room changed after they discovered it damaged (Charlotte Kenton)

When new CEO Greg Fitzgerald took cost of Bovis – after the resignation of David Ritchie in January 2017 – he promised to make sure that the home builder was not “handing over crap or incomplete homes to clients”.

Mr Fitzgerald, who made the assertion after Bovis was discovered to have been paying homebuyers as a lot as £three,000 to maneuver into unfinished houses in a failed try to achieve an bold goal of finishing four,131 homes by the tip of the monetary yr, served six years as an organization director for the Nationwide Home Builders Council, the UK’s principal dwelling building guarantee supplier, previous to his appointment.

Nonetheless, The Impartial has been instructed by a number of homebuyers that issues with high quality stay. 

Allison Briggs, 49, mentioned that her hi-spec washer was damaged on the day she moved into her property on a improvement in April 2017.

When Bovis later changed it, she claimed the entire home vibrated when was the washer was on.

Bovis House owner Allison Briggs’ says this video reveals her property shaking because of the structural problems with her dwelling

She instructed The Impartial: “I’m residing in a Bovis nightmare. I want I may stroll away.”

One other, who purchased their property in January 2017, mentioned that they had skilled issues instantly. However after they approached Bovis, the home builder allegedly instructed them the home being located on a nook brought about the problems. 

They instructed The Impartial: “We raised the problem once more with Bovis and but once more we have been instructed each excuse doable.”

In an announcement, Bovis mentioned: “We’re dedicated to persevering with to drive by these enhancements in our enterprise and to take care of any buyer points by our dwelling guarantee.

In these uncommon situations the place gadgets is likely to be disputed, then we welcome the involvement of exterior companies, such because the NHBC, to objectively assess the problems, and we’re dedicated to assembly all of our obligations in these situations.”

“We apologise to any buyer who didn’t transfer into the house they deserved prior to now, however we’re involved that utilizing remoted historic case research as a mirrored image of our present efficiency misrepresents the enterprise and could have a destructive impression for these 1000’s of happy Bovis Properties clients who aren’t being contacted by the media for his or her experiences of shopping for a new-build dwelling.”

Patrons throughout the UK declare the home builder sells properties which might be “not match for goal”, with some residents reporting points referring to insulation, flooding, structural points and rendering.

A Fb group known as Bovis Properties Sufferer Group has grown to greater than three,000 members and customary complaints amongst them are an absence of sound insulation, incorrect home equipment, dented doorways, flooding and thermal points.

Various disgruntled householders have reached settlements with Bovis, the phrases of that are typically protected by non-disclosure agreements. 

Bovis mentioned: “We wish open and sincere suggestions – optimistic and destructive – from all of our clients in order that we are able to construct on the most important enhancements we have now pushed by the enterprise and additional improve the expertise of shopping for a Bovis Residence.”

Dave Howard, a founding father of the group, which operates the area and the proprietor of a £400,000 dwelling in Oxfordshire, mentioned he continues to work intently with the agency.

“We proceed to try to work constructively with Bovis Properties as members of its Homebuyers Panel however have but to detect any noticeable enchancment in both construct high quality or customer support.

Clearly, from each our perspective and that of our members, that is extraordinarily disappointing.”

Reuse content material

Supply hyperlink –

You might also like

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.