Apple releases 4 new advertisements praising the Mac

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Apple simply launched 4 new advertisements centered on the Mac. The advertisements are teeming with emotion, displaying earnest folks doing inventive issues behind their Mac computer systems. Sadly, the sequence is dubbed ‘Behind the Mac’ at a time when many fear that Apple has misplaced the plot inflicting the Mac to fall behind the competitors.

Every YouTube video hyperlinks out to Apple’s Mac web page, a web page that’s headlined by the $5,000 iMac Professional. Nonetheless, as famous by Quentin Carnicelli over at Rogue Amoeba, the iMac Professional is the one macOS laptop to get an replace within the final yr. The computer systems featured in Apple’s new advertisements are all MacBooks.

Proper now, Apple’s Mac computer systems are tormented by a sequence of considerations. Off the highest of my head:

The MacBook Professional is a not a pc made for professionals.
TouchBar, lol.
Mac Professional, ugh.
Why is Apple nonetheless promoting an enormous, under-specced, and over-priced Mac Mini that hasn’t been up to date or seen a worth drop in over 4 years?
When will apple repair the questionable MacBook keyboards?
Why hasn’t Apple replace its Macs with the most recent Intel CPUs but?

This picture from MacRumor’s wonderful purchaser’s information sums up the state of affairs properly:

Warning!Picture: MacRumors Purchaser’s Information

I’m positive the message we’re supposed to remove from the brand new advert marketing campaign is that Apple is dedicated to the Mac platform, regardless of proof on the contrary. Nice. However as an alternative of recent advertisements, wouldn’t it’s higher if Apple launched some new Macs as an alternative?



Supply hyperlink – https://www.theverge.com/2018/6/15/17467232/behind-the-mac-behind-the-competition

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